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People
3.8 billion people use social media, which is more than half of the world’s population. (Source: Hootsuite)
Social Media Users
50% of social media users report that they are more likely to try a new product or service after seeing it advertised on social media, and 40% report that they are more likely to recommend a brand to friends and family after seeing it advertised on social media. (Source: BrightLocal)
Viewers
70% of online adults use social media to stay connected with friends and family, and 60% use social media to stay informed about current events. (Source: Pew Research Center)
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